![]() ![]() Girls are of course not the only young consumers. Koller says this approach felt radical, even risky, when the first boxes started showing up in stores in 2010. "The black box makes a huge impression at shelf just because it's so unexpected." First thing you notice? The boxes are not eggshell or lavender. Koller is showing me a stack of U by Kotex Tween boxes, containing pads and liners specifically for young women. The Kotex "war room" is not much bigger than a closet. There, she shows me, "This is the war room for Kotex." Today, these brands speak to girls directly.Īllison Koller is with CBX, a branding agency that works with Kotex. ![]() And brands increasingly see them as a distinct consumer group. They use social media like Snapchat and Tumblr. Manufacturers left it to mothers and big sisters to give young women "the talk."īut being a young person today is different from even a short time ago. Once upon a time - not so long ago - ads for pads and tampons showed images of women in gauzy garments, doing yoga on the beach. So for her, she says, "It's not surprising that it could be turned into something funny because it's already something that I'm comfortable with." "When I got my period, I was definitely comfortable talking about it with my friends and my mom and my sister," Peltzer says. I'm watching with Willa Peltzer, who's 12, and her mother, who both laugh at the ad.Īnd it turns out, what was once awkward or even shameful is now an ordinary topic of conversation. So, I faked it," says a preteen featured in the ad. ![]() Unlike common ad trends that skirt around the female topic, it takes a more conscious, humorous approach: Since it was posted to YouTube last year, a video by the women's health company Hello Flo has been viewed more than 30 million times. " Being busy at work, and in front of lots of people in a courtroom setting, the last thing I want to deal with is underwear that does not stay in place.Quick - name one awkward thing you could talk about with a 12-year-old girl. THE REVIEWS: "These are the only underwear I’ve ever bought that actually stay in place, and the boy short style is so comfortable," wrote one reviewer. Colors: Hush, Nectarine Zest, Leafy Lines Ivory, Blooming Tropical M Ivory, Warm Amber, Nightshadow Blue, Gray Ink, Prism Purple, Orchid Daze, Pale Sand, Moroccan Ikat Pink, Dreams Come Blue, NIghtfall Navy, Adobe Rose, Dark Forest, Black, Grandiose Bloom M Ivory, Heartfelt Pink.Let this be proof that your undies don’t have to be itty bitty or super thin for them to be considered “no-show.” Not only are these boyshorts so cozy, but they also aren’t visible under the tightest of pants (according to a rave review!)-even with all the fabric it's made of. We gotta make sure that delicate region is well taken care of! With these options below, you don't have to worry about any discomfort because they're all super lightweight, breathable, and gentle on the skin.įor those who just aren’t a fan of underwear that exposes the booty cheeks: Add these to your cart RN. (Yep, would you look at that, you don't have to resort to wearing a G-string to achieve a clean look!) And obviously, comfort is key. You'll be surprised to see that there are a variety of seamless bikinis, hipsters, briefs, and thongs out there that'll keep everything in place and make your 'fit leveled out. I've gathered all the best seamless underwear options for those slinky dresses, workout leggings, and miscellaneous that call for a no-show undie. If you've been searching far and wide for a panty that'll be totally invisible under your clothes, welcome! You've come to the right place. Thankfully, though, seamless underwear exists-which means now your get-up can be totally even. Plus, all that visible stitching and bunchy fabric can be really uncomfy on your skin (IYKYK). No one needs to actually see that you're wearing underwear. Panty lines can easily mess up an outfit and it's just absolutely tragic. ![]()
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